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Erika Heynatz Talks Cosmetics With a Conscience

Erika Heynatz is the official Australian ambassador for Aveda's 2012 Walk for Water, the Earth Month initiative that highlights the average distance (6km) women walk in developing countries to get access to water for their families. We chat to Erika about her involvement with the brand, her makeup and skincare must-haves and how her views on beauty have changed over the years.

How did you come to be involved with Aveda’s Walk for Water this year? I’ve always loved Aveda and their mission to create high-performing botanically-based products that are good for the planet. Their belief that authentic beauty works in harmony with the greater web of life really resonates for me. I had heard about Earth Month and was thrilled to be invited to act as the ambassador for Aveda Walk for Water. The privilege I experience of literally having “water on tap” when women in third world countries have to walk an average of 6kms a day to collect water for their families — often contaminated and the cause of widespread disease — inspired my action and involvement.